Indian households collectively hold 25,000 tons of gold amounting to Rs 110 lakh crores. Most people turn to liquidating gold for cash during tough times. The global Covid-19 pandemic saw a rise in gold being traded for cash. But if you’re wondering where to sell gold for cash in India, there are a few options to choose from. You can visit any jewelry store or an accredited jewelry reseller or recycler. However, make sure that you do diligent research on the authenticity of the buyer as there could be chances of fraudulent activities. Certain things to keep in mind are the reputation of the buyer, their accreditation, the document proof they ask for, the documents they give to you specifying the gold content and legalities, and the transparency they offer. This will reduce the margin for error in gold valuation and any chances of theft, and ensure that you get the maximum return for your gold ornament.