Navratri is an auspicious time in the Hindu Panchang because of its spiritual significance. It is the celebration of Maa Durga's victory over evil. The nine days of Navratri are celebrated with great enthusiasm in many states, like Gujarat and Maharashtra, amongst many. These nine long days are in the months of Chaitra and Ashwina. This year, Navratri will start on September 22nd and reaches its grand conclusion on Dusserha (Vijayadashami) on November 1st.

This blog explores how people celebrate Navratri and why it is considered highly auspicious to buy gold during Navratri.

How is Navratri Celebrated Across India

Navratri is celebrated across India, and each with varying traditions, making the festival even more special. Some people keep fasts by eating only fruits or satvik food, while others spend the nine days in prayer and devotion. In Gujarat, people dance Garba and Dandiya every evening, filling the nights with music and energy.

In West Bengal, the occasion takes the form of Durga Puja, where grand pandals, artistic idols, and elaborate rituals unite entire communities. In Tamil Nadu, families set up Bommai Golu, arranging rows of dolls that depict gods, goddesses, and cultural themes, while in northern states, devotees observe fasting, visit temples, and perform daily aartis.

Navratri invites positivity, knowledge and prosperity into your home. Many families buy gold coins or even silver as a way to honour Goddess Durga and her children, Goddess Lakshmi, Lord Kartikeya, Lord Ganesha and Goddess Saraswati.

The Colours of Navratri

Every year, each day of Navratri is assigned a specific colour. You will see people dressed up in these assigned colours while they travel to work and in the evening when they dress up for dancing to the Garba beats. Families often coordinate outfits for Garba nights, while workplaces sometimes dedicate dress codes to these colours, turning every day into a celebration of devotion and unity.

Here is a list of each day's colours:

Day 1 – White – Purity and innocence

Day 2 – Red – Passion and love

Day 3 – Royal Blue – Elegance

Day 4 – Yellow – Joy and optimism

Day 5 – Green – Peace and Growth

Day 6 – Grey – Balanced emotions

Day 7 – Orange – Warmth and Exuberance

Day 8 – Peacock Green – Compassion and freshness

Day 9 – Pink – Universal love and harmony

While you get ready with these coloured outfits, remember not to forget the real reason for this celebration- fasting, worshiping and a hope for a new beginning.

Navratri Special Picks from MMTC-PAMP

You can bring home the blessings of purity and prosperity with MMTC-PAMP's collection of 999.9+ purity gold and silver pieces this Navratri. These are our top picks and recommendations:

• Lakshmi Gold Bar or Coin is a timeless choice to welcome wealth and blessings.

• Ganesh Gold Coin is perfect for new beginnings, symbolising wisdom and success.

• Lakshmi–Ganesh Silver Coin is ideal for your puja thali or gifting to loved ones.

• Banyan Tree or Lakshmi 20 gm Silver Bar is a symbol of strength, rootedness, and growth.

• Gold Bars (1g, 5g, 10g) can be small yet powerful tokens of prosperity, great for gifting.

Whether you place them on your altar, gift them to friends and family, or simply keep them as a token of good fortune, these pieces add radiance to your Navratri celebrations. Placing a Lakshmi gold coin in your puja thali is believed to invite abundance into the household, making it a cherished gift passed down for generations. If you have a wedding coming up, Navratri is an auspicious time to buy gold, bringing tradition and prosperity to the celebration.

Why Gold is Special During Dussehra?

The tenth day after Navratri, Dussehra, is regarded as one of the most powerful days of the year to make new beginnings. It is also known as Vijayadashami, which means “the day of victory,” marking Lord Rama’s triumph over Ravana and the worship of Goddess Durga.

Buying gold on Dussehra is believed to please Goddess Lakshmi, the deity of wealth and prosperity, and is thought to bring success and strength in both personal and professional life. Many also see it as a symbol of overcoming challenges, just as Rama overcame evil.

Families often gift small gold coins and bars to loved ones or newborns, treating the purchase as a blessing of fortune and abundance. You can also buy gold coins or silver as a way of sealing good fortune for the year ahead.

**Welcoming Prosperity on Navratri with Gold of 999.9+ Purity **

Navratri is a time of devotion, music, colours, and joy. While you celebrate with fasting, dancing, and prayers, remember that the festival is also about inviting positivity and prosperity into your life. Buying gold during Navratri or on Dussehra is one way to honour the blessings of Goddess Durga and Goddess Lakshmi while also securing a brighter tomorrow.

This festive season, let the radiance of gold coins, bars, and silver light up your celebrations and bring enduring prosperity to your home. As we celebrate Navratri this year, we wish that Maa Durga may bless you with the strength to triumph over challenges, and the brilliance of gold and silver fill your life with prosperity, joy, and abundance.