Gold is a long-term portable investment instrument. Indians typically have a lot of gold in the form of jewelry handed down for generations, along with a decent amount of bullions and coins bought solely for investment.
One of the world’s most secure online investment instruments, certified 24 Karat digital gold, can be both bought and sold efficiently in India today. Indians have always had an emotional connection with gold, whether it is in the form of physical jewellery, or an intangible investment.
A modern-day investment option, digital gold is bought online and stored in insured vaults of the seller on your behalf. This 24 Karat secured investment can be made via multiple mobile payment platforms and internet banking portals from anywhere in the world.
Second to China, India has the biggest collective repository of gold, with Indians owning a mammoth 26,000 tons of gold worth $1000 billion. Gold is viewed not just as a symbol of legacy that’s passed on from generation to generation but is also trusted as a stable and resilient investment option.
India loves its gold, whether through the lens of investment or as a symbol of legacy. India also currently has a sizable majority of the world’s millennial populace. The conjunction of these two important factors – somewhat like a marriage between the traditional investment mantras and the adoption of a technology-driven lifestyle – has given digital gold a favorable arena to grow.
The global pandemic slowed down the wedding business during the first half of last year, but we saw couples rush to tie the knot once the country resumed normalcy towards the year’s end – a time also touted to be the wedding season. Given the current state of the country, we may once again see the pattern repeat in 2021.
Today, digital natives opt for digital rather than physical gold, leading to a sharp spike in the quantum of digital gold bought over multiple platforms over the past few years. If you’re planning to invest in digital gold but aren’t sure of the platforms, we’ve listed the top trusted marketplaces in India